EPISODE 2 // JORGE PULIDO - HOW TO CREATE AN EXPERIENCE AND A BRAND OUT OF YOUR RESTAURANT BUSINESS
Jorge Pulido is the general manager at the Mission Hills location of the world renown restaurant Lucha Libre Taco Shop shares his journey in the food industry. He talks to us about opening new locations and how to expand the brand while creating a brand and serving up the culture of Lucha Libre. We learn how important it is to know your demographic, how they promote on social media, his thoughts on Yelp reviews, and how they market an experience and not just the food. We talk about their television features on Fluffy Breaks Even with Gabriel Iglesias as well as their relationships with WWE wrestlers. His motto; stay Hungry, humble and motivated! Jorge gives advice for those that want to get in the food industry.
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LUCHA LIBRE TACO SHOP
1810 W. Washington St
San Diego, CA 92103